Superior Scalable Sales Data for B2B Success:
Why we invested in Narratic
Have you ever tried searching for suitable B2B sales leads to launch your sales campaign? If so, you will most likely have crossed paths with suppliers of so-called “B2B sales lead lists”. These lists promise thousands and thousands of contacts at the click of a button. In reality, many of these lists are a mess of outdated, imprecise and simply wrong data. So, prior to actually contacting the leads, some poor sales development representative needs to “clean” the list by eliminating all non-suitable contacts before you receive bouncing e-mails or start calling angry potential customers who are no fit to your target profile. In the end, a list of 1,000 contacts often boils down to a handful of truly high-quality contacts. Is this worth the cleaning effort? Wouldn’t it be much more efficient to get pre-vetted, high-quality sales contacts that don’t require cleaning? Enter Narratic, a Berlin-based AI startup that is set to revolutionize B2B sales with their advanced AI-driven platform. During their previous stints in B2B sales, Narratic’s founders Arne Wolfewicz and Hagen Hoferichter noticed the strong need for high-quality data to enable smooth and efficient sales processes. With Narratic, they now aim to be at the edge of technology in order to minimize human labor without compromising quality.
How Narratic Solves B2B Sales Issues with Advanced AI Models
Narratic addresses a crucial aspect of B2B sales: automated lead qualification. Unlike broad-based competitors like ZoomInfo, Narratic adopts a specialized approach, delivering high-quality company and contact data tailored to specific industries. By leveraging a blend of publicly available data and continuous user feedback, Narratic has developed proprietary AI models capable of performing sophisticated natural language searches. This functionality enables users to swiftly and accurately identify suitable partners from a vast pool of data points. Through an intuitive target profile search in plain text, Narratic extracts relevant search criteria and suggests additional potential criteria to enhance search outcomes. Based on the defined parameters, Narratic then provides the most suitable company profiles, down to the contact person level.
Users can rate the leads, which helps refine the algorithm further. Additionally, Narratic continuously monitors data to keep customer information in CRMs up-to-date, ensuring, for example, that changes in contact persons are promptly reflected. Narratic’s AI models continuously improve through the expansion of their databases and ongoing user feedback, ensuring optimal customer service and ever-improving accuracy. By focusing on domain-specific data and harnessing advanced AI, Narratic effectively streamlines the lead qualification process in the B2B sales sector, providing highly relevant and accurate information to its users.
The Team behind Narratic
The founders of Narratic, Arne Wolfewicz and Hagen Hoferichter, bring extensive experience in AI model development and B2B sales. During their tenures at Axel Springer and the startup Levity, respectively, they encountered significant challenges in sourcing reliable, high-quality sales lead data. Their dedication to creating a transformative platform is evident in the rapid progress Narratic has made since its inception in 2023.
The team is strengthened by a skilled Machine Learning Engineer and supported by a network of experienced angel investors, including prominent figures such as Nicole Becker and Lothar Harings. This strong team and robust support network propel Narratic towards their vision of becoming the leading B2B sales transaction software platform in Europe.
Why we invested in Narratic
Our decision to invest in Narratic was motivated by three primary factors: the founding team, the strong market traction, and the immense market potential. During our due diligence process, we were impressed by the founders' expertise, their commitment to the project, and the evident founder-market fit. Narratic stands out from competitors like ZoomInfo and Hunter.io due to their laser-focus on the initial stages of the B2B sales process, offering high-quality, industry-specific data. Based on this data, there are ample opportunities to further expand in the sales process, including to areas such as automated, highly personalized outreaches or even offering sales-meetings-as-a-service. The market for generating sales leads is immense and presents ample opportunities for multiple large players to coexist, with a value exceeding €15 billion in Europe alone. The high market demand for their solution, even in its early stages, and the quick onboarding of paid pilot customers convinced us that their solution is a must-have for companies.
In addition, Narratic’s product, demonstrates a significantly higher accuracy compared to competitors. The company's business model, which allows for tracking costs per qualified lead, ensures a quick return on investment for target customers.
Narratic and xdeck
Since we met the founders we are thoroughly convinced that their innovative solution is on the right path to success. We are proud to lead the current funding round, demonstrating our strong belief in their vision and potential. Here’s what the founders have to say:
Arne Wolfewicz, Co-Founder and CEO at Narratic: “After conducting hundreds of user interviews, we've identified significant gaps in the company data market. xdeck specializes in enabling B2B-focused teams, so getting access to their expertise and network helps us accelerate both our product development and go-to-market.”
Hagen Hoferichter, Co-Founder and CTO at Narratic: “Our data helps customers make critical business decisions, and the collaboration with xdeck enables us put full focus on continually refining our product. We aim to be at the edge of technology to minimize human labor without compromising quality.”
We are confident that Narratic will not only achieve significant milestones in the coming years, but also set new standards in the B2B sales industry. We at xdeck are thrilled to support the team on their journey as one of the first believers.
