A New Era for Market Research Technology:

At xdeck we pride ourselves on identifying game-changing opportunities in the deep tech landscape. Our investment in experial is a perfect example of our commitment to backing innovative solutions that promise to disrupt traditional industries alongside our lead investor Capnamic Ventures. Here's why we are excited about experial and the potential it holds:

In today's fast-paced business environment, the ability to swiftly and accurately capture consumer insights is more important than ever. Market research is a multi-billion-dollar industry that plays a pivotal role in shaping business strategies and product development. However, traditional methods of market research often show significant limitations, including the difficulty of acquiring participants and the extended time required to complete studies. As businesses increasingly seek more efficient and innovative solutions, the demand for advanced technologies to transform market research is growing.

How experial changes the future of market research

experial addresses these challenges head-on with its groundbreaking approach to market research. The company leverages cutting-edge technology to create digital twins - sophisticated AI-generated replicas that simulate real human behavior. These digital twins, or "silicon samples," offer a solution to the common pitfalls of market research by improving participant acquisition and reducing the time required for studies. By developing digital twins from the ground up, experial is to transform how companies gather and analyze consumer insights, providing faster and more accurate results.

Team Behind experial

experial's success is built on the strength of its exceptional team. Co-founded in 2022 by Dr. Tobias Klinke and Nader Fadl, the company benefits from their extensive experience in consumer research and gamification. Having previously led the market research agency LaunchLytics, Tobias and Nader bring a wealth of knowledge and a proven track record to their new venture. The team was joined by Dr. Nils Rethmeier, Head of Artificial Intelligence, as a Late Co-Founder. Nils earned his PhD at the German Research Center for Artificial Intelligence (DFKI) and worked on projects using Large Language Models (LLMs) to simulate target audiences. He served as Tech Lead AI at DB Systel.

Why We Invested in experial

Our decision to invest in experial was driven by several factors. The company's commitment to developing cutting-edge technology in the deep tech space aligns perfectly with our investment strategy. experial's focus on creating digital twins from the ground up, coupled with its emphasis on research-intensive development, demonstrates its potential for real disruption in the market research industry. Additionally, our prior investment in eyva.ai, which operates in a similar market, gives us confidence in experial's ability to navigate market entry challenges and capitalize on growing demand for innovative research solutions.

Journey of experial and xdeck

Our joint journey with the founders started by experials’s participation in the xdeck Acceleration program, where they were part of Batch 9. This involvement provided insights and validation during our due diligence process, highlighting the company's ambitious vision and solidifying our confidence in its potential. Having known the founders through our accelerator program, we witnessed firsthand their drive and innovative approach. As Tobias and Nader progress with their cutting-edge technology and broaden their market presence, we are thrilled to be part of their journey and anticipate the impact of their solutions on the market research landscape.